Our last post was about the race to buy a Nintendo Wii for Christmas, and how they have steadily become scarce. Here's an update on the problem.
Nintendo is well aware of this problem, and while they know they won't even come close to meeting demand in December, they have come up with a Wii "rain check" program for potential buyers. Shoppers who buy a Wii at the full price of $249 on December 20th or 21st at GameStop will get a certificate promising a Wii "sometime in January". This will give people something to put under the tree, even if it's not the Wii console itself.
Nintendo reportedly sold 981,000 consoles in the US this November, leading the video game console market. And while their monthly production has been raised from 1 million to 1.8 million, the strong year-round demand and appeal to non-traditional gamers (usually young males) has caught Nintendo by (pleasant) surprise.
So, hopefully by the end of January everyone who wants a Wii will have one, without paying the marked-up prices on eBay and other sites.
(Reuters)
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