A recent study conducted in the UK shows that Christmas shoppers can bag substantial savings by going online rather than to the high street, research by consumer group Which? shows.
It found that savings of more than 1,000 pounds could be made on a shopping list of five popular gifts -- a flat-screen television, camera, camcorder, hi-fi and DVD recorder. 
Researchers compared prices on 72 products at 111 retailers and found that online savings ranged from 11 percent on digital camcorders to 29 percent on LCD and plasma televisions.
Savings could also be made on everything from books (14 percent) and MP3/MP4 players (11 percent) to CDs (7 percent) and champagne (2 percent).
But games consoles -- such as the Wii, Xbox 360 and PS3 -- were found to be similarly priced.
"The trick to bagging a bargain is to discover which stores offer the most extras," Which? said in its November magazine.
"For example, while John Lewis sells the PS3 for 398 pounds, HMV sells it for 425 pounds, but with four games (which cost up to 50 pounds each) and an extra controller -- which is the best deal we found."
Consumers could be missing out on savings of up to 240 million pounds a year by not shopping online, recent research by the Office of Fair Trading shows.
People's top 10 reasons for shopping over the Internet include ease of price comparison, avoiding crowds, price competitiveness and more choice, according to a poll of 2,343 Which? online panel members.
Source: Reuters (London)
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